Know exactly which ad generates your calls
Attribute every phone call to the campaign, channel, and keyword that triggered it.
You spend on Google, Facebook, or Yellow Pages ads — but do you know how many calls each campaign actually generates? Our tracking system attributes every inbound call to its exact source using unique tracking numbers. Optimize your ad budget based on real calls, not just clicks.
Key Benefits
Discover how this feature transforms your business
Unique numbers per campaign
Assign a distinct phone number to each campaign, channel, or advertising medium — Google Ads, Facebook, Yellow Pages, billboard, business card. Every call is automatically attributed to its source.
Precise attribution of every call
See exactly how many calls each campaign generated, their average duration, conversion rate, and cost per call. Compare the effectiveness of your channels in real time in your dashboard.
Keyword-level tracking
For Google Ads, dynamic tracking attributes every call to the exact keyword that triggered the search. Identify which keywords generate quality calls vs. unqualified calls.
Google Analytics & Ads integration
Sync call data with Google Analytics and Google Ads to see phone conversions alongside your web conversions. Optimize your bids based on complete conversion data.
Recording and qualification by source
Combine source tracking with call recording and agent qualification. Identify not only where the call came from but also whether that lead was qualified — to calculate the true ROI of each campaign.
Ad budget optimization
Redirect your budget toward the campaigns that generate real qualified calls. On average, our clients discover that one campaign consumes 40% of the budget for only 10% of qualified calls — and reallocate accordingly.
How It Works
A simple and effective process, set up by our experts
Creation of tracking numbers per campaign
For each advertising source you want to track, we create a distinct tracking phone number with the same area code as your main number. This number is placed on your Google Ads campaign, your Facebook ad, your website for organic visitors, etc.
Dynamic display by source
On your website, our JavaScript snippet detects the visitor's source (Google Ads, organic, social media) and automatically displays the corresponding tracking number. Visitors always see a local Canadian number, but each source has its own.
Automatic attribution to every call
When someone calls, our system immediately identifies the dialed number and links it to the corresponding campaign. The voice agent receives this call normally — the caller sees no difference — but every call is tagged with its source in your dashboard.
Reports and sync with your tools
Attribution data is available in real time in your dashboard. It is also synced with Google Analytics, Google Ads, and your CRM (HubSpot, Salesforce). You can see phone conversions directly in your existing Google Ads reports.
Sync with Google Analytics and your CRM
Call tracking data is integrated into your existing analytics tools. Connect to Google Analytics to see calls as conversions in your usual reports. Sync with HubSpot, Salesforce, or Zoho CRM so that every lead's source is automatically recorded in their profile. Every call becomes an end-to-end traceable conversion — from ad to customer.
- Google Analytics — calls visible as conversion goals
- Google Ads — bid optimization based on real calls
- HubSpot and Salesforce — ad source in every contact profile
- Airtable or Google Sheets — raw data export for custom analysis
The problem every Canadian advertiser has
Most Canadian advertisers measure their web conversions (forms, online purchases) but ignore phone conversions — which often represent 60 to 70% of leads in sectors like healthcare, real estate, home services, and law. Without call tracking, you are optimizing your campaigns based on a fraction of your real data.
- 60 to 70% of leads in local services arrive by phone
- Without tracking, you are blind to the true effectiveness of each campaign
- Advertisers with call tracking reduce their acquisition cost by 32% on average
- Complete attribution of the customer journey — from ad to call to customer
Industry Use Cases
Tailored to the specific needs of each sector
Businesses with multi-channel presence
Businesses advertising across multiple channels — digital, print, radio, billboards — can finally measure which channel generates the most calls and adjust their spending accordingly.
- Distinct number per advertising medium (digital, print, radio)
- Direct comparison of each channel's effectiveness
- Yellow Pages vs Google Ads vs Facebook attribution
- Monthly report on cost per call by channel
Frequently Asked Questions
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Finally know which ads generate your real customer calls
Activate inbound call tracking and make advertising decisions based on your real phone conversion data.